If you want to sell on Amazon, every product you list needs a unique Product ID. This ID helps Amazon organize its huge catalog and ensures your product is searchable and correctly displayed to customers. But for new sellers, figuring out what a Product ID is and how to get one can be confusing.
Lets break down what Product IDs are, why they’re important, and how you can get one for your Amazon listing.
What Is a Product ID on Amazon?
A Product ID is a unique identifier that Amazon requires when you create a new product listing. It helps Amazon match your product to existing products in its catalog, or create a new catalog entry if it doesn’t exist.
The most common types of product IDs are:
- UPC (Universal Product Code): 12-digit code used widely in the U.S.
- EAN (European Article Number): 13-digit code used mainly in Europe.
- ISBN (International Standard Book Number): Used for books.
- GTIN (Global Trade Item Number): General standard for identifying products globally.
Step 1: Check If You Already Have a Product ID
If you’re reselling branded products, they likely already have a UPC, EAN, or ISBN. You can usually find it:
- On the product’s packaging (barcode).
- From your supplier or manufacturer.
- In product documentation.
If the product is already on Amazon, you can match it using the existing ASIN (Amazon Standard Identification Number) without entering a new ID.
Step 2: Buy a New Product ID (If Needed)
If you’re selling your own product or something without a barcode, you’ll need to purchase a valid Product ID.
The official source is GS1 the global organization that issues UPCs and GTINs. Amazon prefers GS1-registered codes because they ensure authenticity.
Avoid cheap “third-party” barcodes from unofficial sellers—Amazon often rejects them.
Step 3: Apply for a GTIN Exemption (Optional)
If your product doesn’t have a UPC/EAN/ISBN and you don’t want to buy one, you can apply for a GTIN Exemption. This is useful if you:
- Sell handmade products.
- Sell bundles (e.g., gift sets).
- Sell private label items that don’t need a barcode.
How to apply:
- Go to Seller Central > Help > GTIN Exemption.
- Select your product category and brand.
- Provide product images to prove it’s your own product.
- Wait for Amazon’s approval (usually 1–3 business days).
Once approved, you can list without a standard Product ID.
Step 4: Add Your Product ID to the Listing
When you create a new listing in Seller Central, you’ll be asked to provide a Product ID. Simply:
- Enter the UPC/EAN/ISBN in the required field.
- Amazon will then assign your product its own ASIN.
The ASIN is Amazon’s internal product identifier, and it will be the main reference for your product going forward.
Final Thoughts
Getting a Product ID is a necessary step in listing products on Amazon. If you’re reselling, check your packaging or supplier first. If you’re creating your own product, purchase UPCs from GS1 or apply for a GTIN Exemption.
With the right Product ID, you’ll be able to create listings smoothly and start selling on Amazon without delays.
